Idaho Central Credit Union

Are You an Idaho Business Owner Wanting to Break Through to Your Customers on Social? Follow the Example of These Three Successful Local Businesses

If you’re a small business owner who recently has tried to ramp up your marketing strategy via social, then you know the amount of time it takes to not only come up with a concept for messaging but to create the accompanying visual. Replicate this for the volume of posts you need to populate your social channels and to keep your audience interested, and you’ve just about got a full-time job as a social media manager.

But the bottom line is that small businesses don’t have time to dedicate all of their working hours to creating great social media content. Instead, they’re juggling many roles in the time they have left in the day. The good news is that there are some Idaho small businesses who have learned to leverage the power of social media quickly and easily to push their messages and to gain new audience members.

If you’re wanting to learn how to better use social media for your small business in Idaho, then learn a few lessons from these creative and effective tactics from the three Idaho small businesses below. They each offer something different that you can implement in your social media strategies today. Are you ready to maximize your reach on social? Here’s how:

Tip #1: Recruiting 101

We’ve been impressed with the social recruiting strategies of J.R. Simplot Company, an Idaho business that is one of the world’s largest agribusiness brands.

What J.R. Simplot does that is so simple yet so effective is that it uses its LinkedIn page as a recruiting site. The company lists all of the jobs available on its brand pages and encourages viewers to “See more jobs” in the same posting.

With more than 12,000 followers on LinkedIn, those “J.R. Simplot Company is hiring” posts show up in the news feeds of those who are following the company — alerting them to new opportunities.

In addition, the company uses the LinkedIn platform like a traditional “cold calling campaign” by using the advanced search tools in LinkedIn to identify people who are not following the company who may have an interest in it. From there, they reach out with job opportunities via direct messaging within the platform.

Tip #2: Helping Users Advance

The health and wellness company Kyani is deploying a social media strategy that really works: Instead of just promoting a product line, they provide advice and helpful tips that help their ideal customer advance in life.

One of Kyani‘s key messages is about healthy living and being the best you can be — so on their Facebook page, you’ll see posts about developing as a leader and becoming a healthy person.

This is a really good lesson to remember, as you always want your content to be relevant to your target audience. Your customers want to feel like you are treating them like well-rounded people who are eager to learn. If they feel like you are giving them something extra and advancing their lives, they’ll be more willing to listen to your messaging — and hopefully more willing to buy your products!

Tip #3: Building a Relationship

Idaho Central Credit Union is effectively building relationships with its customers via its Facebook strategy. What you’ll see on its page is a mix of opportunities for services the credit union provides — but you’ll also see messaging that evokes friendship and familial ties.

You get the sense that the staff is a family — and that sentiment extends to customers. Banking customers want to feel like they can trust a financial institution and that the bank or credit union has their best interest at heart.

By mixing these warm messages with promotional offers, Idaho Central Credit Union is effectively creating an environment for potential customers to respond.
Conclusion:

In conclusion, what if your small business brand could get a boost on social today simply by making a few changes? These three Idaho businesses are leading the way in inventive and effective social media strategies — and they’re showing that you don’t have to employ a team of social media managers to do it.

The key in being able to launch and to maintain a successful social media channel is to be intentional about what you are doing. At the end of the day you can’t grow a huge following and get mass engagement all at once. You have to build toward that by deploying creative strategies and posting engaging content regularly.

Take all you can from these three businesses who are modeling how to do social effectively and most importantly, quickly. Once you get the hang of what you’re doing in the social sphere, it gets easier. Find your sweet spot with your target audience. Be helpful to them — and they’ll keep coming back to you!

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