Being a new mom can be one of the toughest jobs known to man and becoming an entrepreneur is no easy feat. Trying to tackle either one of these can be extremely challenging, so imagine putting the two together. Well, that is what lots of women are doing and somehow, they have managed to be successful at it. Here are some tips from successful momtrepreneurs that may help you in your new business.
Be Passionate
They say, “If you love what you do, you’ll never work a day in your life.” Although a bit cliche, this statement holds a lot of weight. That is because any entrepreneur will tell you how difficult and exhausting it can be to start a business. This in itself can lead to burnout and when you are adding motherhood on top of that, giving up can be at the forefront of your mind. However, if you truly love what you do and have a passion for your business that goes beyond money, that is what you will need in order to help you push through the tough days.
Leverage Social Media
Nowadays, most people rely on social media such as Facebook when making a decision to buy a new product. Facebook reviews are vital to providing your business with social proof. But make sure that you’re coming by them legitimately. In order to truly maximize social media as a tool for growing your business, you must know who your customer is and where to find them. This means that it is important to know what demographics such as age, gender, et cetera that you are targeting and then knowing what social media networks they are using. In order to fully maximize your social media platforms, here are a few simple tips that can help you along the way:
- Provide Value: When utilizing social media, it is important that your posts aren’t merely a bunch of advertisements as this can turn potential customers off. What makes social media such a great marketing tool is the personal aspect that comes along with it as well as the information. In this information age that we live in, people almost expect to either be taught something, given something or inspired by something.
- Be Where Your Audience Is: Instagram is great for younger audiences while Facebook usually has a more mature audience. This means that rather than wasting your energy and time trying to be on every social media platform, focus only on the ones where your audience lives. This will help you to create audience-specific content rather than trying to be everything to everyone. •Schedule Your Post – As a momtrepreneur, scheduling is essential to helping you juggle all of your daily tasks. If you want to be successful using social media marketing, then you must be consistent. Scheduling your post in advance helps a great deal with this even if you are short on time.
- Post Purposefully: Not only do you want to post engaging content, but you also should be engaging with your audience as well. Interacting with your customers via the comment section of your post is a great way to be personable and build a connection. Engaging in other people’s posts is also a great way to build rapport with existing and even potential customers.
Tell Your Story
Having a unique brand with a story behind it is something that people love and seem to gravitate to. All of the great brands, like Apple, for instance, have an amazing story behind them and you should too. Whatever your motivation was for starting your business, whether it be to solve a problem or just create, that is a part of your business’s brand.
Reinvention Maintains Relevancy
With so many cookie-cutter businesses, standing out from the crowd is essential to survival. Standing out amongst a sea of businesses and becoming a trendsetter can help solidify your business in the years to come while many others fall by the wayside.
Identify Complementary Products
Adding complementary products to your inventory not only helps you gain brownie points with your customers, but it can also help you gain new ones. By giving your customers free products with their purchase, they are more likely to purchase that product in the future as well tell someone about it.
Start from Scratch
Not literally, but figuratively start at the very core of your idea and rethink it from the bottom up. This can help you to kind of do a health-check on your business just to see if you are on track or if it needs a little fine-tuning.
Expand into New Markets
With the help of technology, it is now possible to reach customers anywhere right from the comfort of your own home. ECommerce is one of the easiest ways to help promote your business with simple tools such as Search Engine Optimization. By using specific keywords on your site, you can rank higher in a Google search which can increase the chance of people finding your shop.
As you embark on your entrepreneurial journey, remember that there are lots of resources available to you. If you are just starting out and on a tight budget, you may need to do a good bit of searching online, but the information is out there. With a little bit of research, elbow grease and confidence, you too can see your entrepreneurial dreams come to fruition.
Get more tips here: How to Get Your Business Started With Facebook