There are more than a billion people all over the world who have a least one account on a popular social media platform, and hundreds of millions more are drawn to log in every day. The intense urge of millions to connect, explore, and engage through social media outlets is a goldmine of influence and profit potential for businesses that are ready to capitalize off of human nature. Companies that neglect to take advantage of social media advertising only limit their sales and capacity for massive growth in modern times. So if you’re wondering why social media is so important to business worldwide, read on.
Applying Cost-Effective Marketing
Without a doubt, advertising on social media is more cost-effective than other forms of advertising and marketing. Purchasing a television ad or a radio commercial can cost thousands of dollars, making these options less affordable for small businesses. Many times, you can design and compose your own ad, and then optimize it on a social media platform of your choice for a reasonable price. Posting your own content on your page can be free. What is even more surprising is that social media advertising allows businesses of all sizes to gain exposure and compete on the same terrain. Under the right conditions, even a small company can command the level of attention that corporate giant has via social media.
Related: MarketingInsider.com
Gaining Stronger Brand Recognition and Reaching Millennials
It is impossible to garner higher sales and increase your company’s growth if people don’t know that your business exists. If you want to maximize the exposure of your brand, you can use social media advertising to gain higher visibility. Developing a trustworthy image of your brand online is essential. When your brand gains traction and attracts attention, more consumers will recognize your brand’s consistency and take your company more seriously. When customers observe quality advertisements from you on social media, it reflects positively on your brand.
If you intend to attract millennial consumers to your brand, strategic social media advertising is the easiest way to do it. Nearly 70% of Americans use social media on any given day, and a large number of those users are millennials. If your products and services are designed for the millennial audience, you can attract multitudes of them through social media to expand your influence significantly.
Related: PewInternet.org
Receiving Better Feedback For Strategic Growth
On most social media platforms, consumers are eager to give feedback for everyone to see. The level of comfort and openness that many users feel online can be used to your company’s advantage in multiple ways. By getting honest feedback on your advertisements from consumers, you can take their advice and improve or expand your strategy accordingly. Accelerating the innovation of useful products and services is far easier if your customers will express their likes and dislikes, and brilliant CEOS consider their voluntary recommendations. If you make meaningful improvements to your advertisements, products, and services, you can create more compatible solutions and accelerate your profits.
Related: Podium.com
Accessing the Ability to Go Viral
Forbes Magazine suggests that using the right social media platform can help your business gain tons of exposure quickly, and an extremely viral advertisement can literally transform you into a celebrity overnight. If you want to grow your business quickly, creating a viral ad on social media is definitely an avenue to accomplish the dream. No other advertising outlet can promise the kind of results that a single, wildly popular ad on social media can.
Social media influencers are people who have at least 100,000 or more followers or friends online, and they possess the potential to help you go viral as well. If you receive a stellar promotion from a beloved social media influencer, you can catapult your business into the limelight and escalate your expansion efforts.
Related: Forbes.com
Gaining Free Referrals and Promotion
What is incredible about social media advertising is that satisfied customers help to promote your ads for you, free of charge. Customers who are thrilled with the products and services you offer are eager to share their experiences, and they can give your company a high recommendation among family, friends, and coworkers. As long as you focus on providing excellent products and services to satisfy your customers, a portion of your marketing labor is done for you.
Related: Shopify.com
Increasing Audience Engagement
Social media advertising in the form of vivid images, provoking messages, and cool videos are an excellent way to keep your target audience engaged with your business. In contrast, even if consumers enjoy a radio or television ad, they cannot quickly share it with others like they can on social media. Legendary marketers understand that every post has the hidden potential to become a money-making advertisement on social media. By answering questions and circulating original content, you increase the odds of consumers and customers liking and sharing your posts.
Interacting with customers on a regular basis through social media channels shows that your company is engaged and cares about what they have to say, and this kind of respect for the customer increases loyalty on their end. Other consumers who observe these positive interactions online may be motivated to become customers as well.
Related: SproutSocial.com
Collecting Consumer Data and Maximizing Sales
Social media analytics tools are conveniently used to collect and analyze consumer data. By studying the demographics, behaviors, and other data extracted from consumers who click on your ads, your company can gain beneficial insight for future advertising decisions. By determining what ads are most successful, you can conclude which expansion routes would be most effective and lucrative for your business.
If you want to explode your sales, regularly advertising on social media is essential. To illustrate, social media advertising revenue is expected to reach 51.3 million in 2018. Savvy companies know how to maximize future sales by investing in advertisements through popular social media platforms. If you discover and use your most successful ads on social media as a framework for creating new ones, you can steadily increase sales.
Related: FalconDigitalMarketing.com
Indirectly Affecting SEO Rankings
Although social media advertising is not believed to directly affect SEO rankings, when consumers make the decision to explore your brand further or link to your ad, your rankings can improve and thus it can be a valuable tool. When you increase awareness of your brand on social media, more consumers are driven to look up your company online.
Markets Insider declares that SEO experts conclude that consumers often use their mobile devices to learn more about a business on social media and through the company’s website before deciding to make a purchase. When consumers search for your company and products outside of social media channels, it boosts your SEO rankings and website traffic. As your company’s website rankings in popular search engines rise, you gain higher recognition, and your business can elevate to another level of exposure.
Related: HootSuite.com
Connecting With a Broader Audience
Advertising on social media not only allows you to reach your target market, but it enables you to connect with a broader audience as well. Limiting your advertisements to other mediums and offline avenues prevents you from tapping into the wealth of consumers on social media who are waiting to devour useful information, share interesting posts, and buy products and services that offer practical solutions. As past customers share and circulate your posts, you can also captivate the curious eyes of others who may not be a part of your target audience.
The ability to gain brand recognition, increase sales, and convert consumers into customers is more straightforward with social media advertising. For any company that has visions of success and expansion, advertising on social media is perceived as a smart, effective marketing solution. Don’t miss out on the opportunity to grow your business rapidly and significantly through social media. Consider changing your advertising strategy as necessary until you achieve reliable results. Although it may take time to see the fruits of your advertising efforts, the investment in social media advertising is well worth the payoff.