Your storefront is the first thing that most people will see. If it’s been a while since you’ve made some updates, you may be losing out on potential customers. There are a few tricks to get your storefront looking its best so that you can attract more customers inside to see what you have to offer.
When it comes to brick and mortar marketing strategies, you have to focus on branding. As people look at your sign, will they know exactly what kind of business you are?
The size of the signage has to be taken into consideration. It should be large enough to be seen from the road without being so large that it blocks your actual storefront. Additionally, you need to look at the font and logo that is being used. If your logo doesn’t fit with the image you are trying to portray, it might be time to consider rebranding yourself to get the desired “pop” that you’re after.
How are you helping people to get out of the elements? If people are strolling by and it starts to rain, you want to give people an awning to huddle under. Otherwise, they may run right by your store as a way to get some kind of protection. If you don’t want to spring for full renovations, weather protection can be as simple as installing a temporary vestibule. These can be printed for added branding, made of custom glass, and more. Any way that you can get people out of the rain, snow, or other weather can be a great way to make sure that they take the time to see what you have to offer.
In addition to sheltering people from the elements, you should also take the opportunity to look for damage to the pavement outside of your property. Cracks and potholes are not only off-putting to potential visitors but also potentially dangerous. With proper maintenance and sealing, customers will have a safe place to walk when entering your storefront.
It’s important to keep your store window displays up to date. Your storefront should be changed seasonally so that it doesn’t become stagnant. Just as your inventory might change, so should your storefront. If what you have in winter doesn’t appeal to someone, your summer display might be highly appealing.
You can make some changes based on seasons, upcoming holidays, and more. There’s no limit to the number of times you can update the displays in your storefront.
Take a look at the storefronts that you think are inviting. From there, you can see which elements they have that make them so appealing. It will give you a starting point to make some changes to your storefront so that you can reap the rewards.
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