One of the biggest keys to reaching your target audience is designing advertisements that are relevant and engaging. The process of getting the attention of your prospective customers and inspiring them to seek out more information about your products and services is the cornerstone of effective digital and print marketing. Here are three ways to design ads that will captivate your audience and boost your sales.

    Use Complementary Colors

    The initial visual appeal of the ad will be what draws the audience in and encourages them to find out more about your offer. For this reason, you will want to be sure to use an attractive color scheme. Visual design tools, such as Paletton, will help you to choose colors that complement each other and create a visually appealing ad. Choosing the right color scheme can help your message to stand out from the competition and boost brand recognition. This immediate positive response will serve to build your brand and increase your bottom line.

    Light It Up

    If you are going to go the billboard advertising route, it is important that your message is visible at all times. The last thing that you want is to invest your advertising dollars into a product that is only visible half of the time. Lit displays, like lightbox signs and digital billboards, make sure that your ad is visible day or night, expanding your reach. Ads that have a lighted visual element are more likely to catch the eye of those passing by and deliver your message to more people.

    Go Easy on the Copy

    While it may be tempting to get the entirety of your message out to your target audience at one time, it is important to go easy on the copy. Too many words will clutter the ad and cause the viewer to lose interest. You want your ad copy to be concise, catchy, and free of messiness. The copy should simply serve the purpose of motivating the prospective customer to take action. Putting a short call to action or response at the end of the copy will allow you to reach them in more tangible ways with further follow-up.


    You do not want to take a chance with your advertising dollars. Reaching out to a professional service will ensure that your ads captivate your audience and spur your target audience to reach out and take action.