Melaleuca: The Wellness Company has beaten the odds in the ultracompetitive consumer goods industry, and it has done so by providing shoppers with alternatives that are more effective and safer than what is commonly found at the grocery store.
Melaleuca’s success is a result of taking an original, unconventional path in competing with the goliaths of the consumer packaged goods (CPG) industry. As a privately held company, Melaleuca developed its own set of rules that emphasizes principles over profits. It eliminates the need to compete for crowded shelf space at local retailers. Instead, this company creates one-of-a-kind wellness products for health-conscious consumers while directly engaging the marketplace and rewarding its customers in a way traditional CPG companies never could.
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