How Small Law Firms Can Market Themselves to Potential Clients
Law firms that are just starting out face a number of obstacles as they attempt to grow their client list. Understandably, people want the very best service during their time of need and thus makes it difficult for new law firms to acquire clients. Although this is certainly a tough challenge to overcome, it is not impossible. Therefore, the following list includes a few ways a small law firm can market themselves to potential clients.
Emphasize Your Expertise
As stated above, when people are in need, they are going to want someone who understands the area in which they are having legal issues. For example, if you’re a personal injury lawyer, then you might want to emphasize your expertise in that field instead of simply stating that you know how to deal with them. Use your legal blog to discuss major legal issues in the news and new bills that are relevant to your area of practice. This will demonstrate to your clients that not only do you know about this area of law, but you are also aware of the most recent developments.
Showing your results is one sure-fire way to get people to take a closer look at your law firm. Today, consumers of all kinds want to know what they are getting and what other people thought about your service. A great way to showcase your results is to ask for reviews. Yes, it might be a little awkward at first, but the rewards are worth it. If you want to take it a step further, you can also provide a discount on your service in exchange for a video review that you can then post on your social media and website pages.
Introduce Your Staff
For many, stepping into a law firm can be quite intimidating. They suddenly picture high-class men in fancy suits and with a ‘Don’t Bother me” attitude. This misconception can really hurt your law firm if you don’t eliminate that thought right away. The best way to do this is to introduce your staff via social media and your website page. Allowing people to know who they are going to interact with and their personality will make them less likely to be afraid to ask for help or contact you in the first place.
Law firms are no more different than any other business. Therefore, you should treat your marketing as such. Utilize the information above to begin implementing these positive branding strategies into your small law firm.
Here’s another article you might find helpful: Is the Law Industry Becoming Oversaturated?