While digital marketing is very popular for most businesses, print media still plays an important role in most marketing campaigns. There are many benefits to print marketing, but one major downside is cost. So how do you reduce costs without sacrificing quality? This can be a tricky balance, but this article will give you some proven ways to accomplish this.
Partner with a Professional Printer
A professional printer not only produces better prints, but they will also save you money in the long run. Using a standard home or office printer means you will have to pay for the ink and upkeep expenses. You can save on these expenses by partnering with a professional. That said, it can be very tempting and convenient to print from your office. If you choose to take this route, then a thermal printer offers some advantages over an Inkjet printer, depending on your printing needs.
Order in Bulk
While your designs and messages will undoubtedly change over time, the materials you print on most likely won’t. It is no secret that buying in bulk will save you money on basically anything you buy. This includes paper, stamps, and envelopes. This is an easy and effective change that won’t affect your marketing quality. Depending on your marketing campaign, you can also order personalized printing materials and custom postage stamps.
Check and Double Check
Displaying or sending out print media that has spelling, or other errors can make your company look unprofessional and possibly send the wrong message to customers. This will ultimately lead to a failed marketing effort and wasted money and time. To prevent this, proofread the material multiple times with different people before it is sent for the final print. This small investment in time will save you money in the long run.
Verify Addresses
Address verification services exist to double-check that you’re not wasting money sending mailers to recipients that don’t exist. These services are much more efficient and accurate than attempting to verify addresses the old-fashioned way. In today’s business environment, this process simply cannot be performed manually. Besides saving you time and money, these services will also improve customer service and decision-making.
Print media still remains to be an important component of an effective marketing campaign. The tips above will help your business save money during its print marketing efforts.