Optimizing your website doesn’t have to be a long-drawn-out process. There are simple tweaks that you can make in order to ensure that your website is reaching your intended audience and bringing you the kind of leads and businesses that you’re aiming for.
Here are seven things that you can consider to make sure that your website is optimized for your home business.
Content
If your content is generic or doesn’t read in the tone and style of your brand, then users are going to quickly click the X button and head off your website to a place where they can find more engaging information.
This doesn’t mean that you have to write content that is consistently creating an epiphany for your reader; it simply means that you’ll want to educate your reader on a topic that they have general knowledge on.
Have a friend or business colleague who fits into your target demographic read the content of your website. If it’s not clear to them what you’re trying to say, or if they don’t walk away with some new knowledge from your content, then it’s time to give your content an overhaul so that it is optimized on your website.
Add Facebook Messenger
Integrating social media into your home business website is hopefully a practice that you’re already doing. Social media can help boost sales and create a fluid and pleasant customer experience. One of the ways that you can use social media is to add Facebook Messenger to your website.
You may be wondering how adding Facebook Messenger to your home Business website can help with optimization. The key is to remember that optimization isn’t just about being found in search engines or getting on the first page of Google. Optimization is also about the experience that a user has on your website while they are there and making it easy for them to get their questions answered quickly and efficiently.
Add Facebook Messenger to your website to help manage communication with customers. Instead of needing to call if they have any questions, visitors can get answers to their questions instantaneously just by you integrating Facebook Messenger on your website.
Add Alt Descriptions to Your Photos
This particular optimization point is something that is often overlooked if your designer hasn’t mentioned it or if you put together your website in a quick DIY fashion.
Adding alt descriptions to your photos helps with how your website is found in search engines. Think of alt descriptions as a mini keyword booster within your website. Alt descriptions are not a thing to overlook or forget.
These descriptions on your photos increase the likelihood that your website will be found by your target market because they are essentially short sentences that focus on your target keywords. They improve how close to the top your website appears in search engines.
Give Your Keywords Another Look
Take a look at your keywords about every six months to ensure that what you’re focusing on is what people are finding you through. Keywords are essential in making sure that people find you according to the way that they naturally search for a phrase that pertains to your home business.
The reason why you want to re-evaluate your keywords every six months is because search trends by users can change. You also want to make sure that your focus is not only on shorter keywords but also longer keywords.
Target Your Landing Pages
Targeting your landing pages is crucial to optimizing your website for your home business. This part is important: Don’t use one landing page as a catch-all. You need landing pages that speak directly to one specific opt-in for each one of your products or services that you offer.
One of the ways to optimize your landing page is to have a very specific call to action. Your CTA can speak directly to what your target audience is looking for.
A strong and compelling CTA allows you to create a short sentence that is hyper-targeted to what visitors are looking for and then asks them to take action from there. The next step that you ask them to do is opt into your email list or sign up for a discovery or coaching call.
Track Your Traffic
Knowing where your traffic comes from helps you optimize your website so that you can focus on finding which content is giving you the most bang for your buck. Tracking should be done weekly. If you’re using Google Analytics, then you can create a report that is emailed to you automatically and you don’t have to log in to look for the information manually.
Review Your Competitors’ Websites
While this final step may seem counterintuitive, knowing what your strongest competitors are doing will help you understand what users may be looking for when they come to your website. Let’s face it, your target audience isn’t solely looking at your website. They’re looking at your website and also the top three sites that have a similar message and brand style to you as well.
These are just some of the ways you can optimize your website for your home business. If you’re just starting out, using these steps can help you achieve a greater level of success with your website from the get-go. If you’ve already been in the game for a while, then use these steps and strategies to make sure that your website is performing at its best.