The quality of your website strongly relates to how successful your website or company will be. Without utilizing some of the internet’s best web tools right now, you’ll find there isn’t a lot of success to be had. Backlinks are something that can increase the quality of your website. In this article, we’re going to talk about what backlinks are, how you can use them and the importance of relevant links.

    What is a Backlink?

    WiseGeek defines a backlink as a link that points from website to another. When you have a website that links to another page, this can help you rank much higher on a search engine. If you don’t have any backlinks on your webpage, this can cause a search engine to miss your site entirely. Adding them in can help the overall indexing of your site. This process should be natural and should not use artificial methods to generate activity. You can utilize this link as a listed HTML address, or you can choose to link to one of the keywords in your text block.

    Strong Backlinks

    When you are taking a look at your SEO, you may frequently be dealing with backlinks. There are some larger companies and websites that have been known to utilize thousands of them. Google has an algorithm that defines between strong and weak backlinks. Volume doesn’t necessarily equate to effectiveness. You have to be strategic about what you’re doing. There are even third-party companies that will help you with this aspect of your website if you feel like you need some expert assistance.


    According to Apricot Law, in order to outrank the competition, your links must come from authoritative and relevant websites. Remember, we’re not talking about quantity. It’s more about quality in this instance. Think about websites that many people frequent. There are reliable websites that people trust. There are others that simply don’t generate the type of community involvement and reliability that you’re looking for. Some of the more reputable backlinked websites include:

    • Google Business
    • Angie’s List
    • Facebook
    • Yelp
    • Bing Places

    It’s pretty common sense when you think about it. If you’re going to form all of your backlinks using weak websites that don’t generate a lot of popularity and traffic on their own, then you can’t assume you’ll get any kind of relevant results this way.

    Even if there are other websites that are attempting to do the exact same thing that you’re trying to do, don’t feel like you can’t be successful with these backlinks. Think about your audience and form your backlinks from the information that you have. The goal of a website is to generate an audience. You want to get people to come to your site, and you want to keep people coming back to your website as often as you can. Don’t stick with just one tool and assume that it’s going to do all the work for you. Utilize backlinks, SEO, social media and many other opportunities.