saas illustration

If you are looking to bring an app to market, then it can seem overwhelming at first, especially when trying to make it relevant to the public. After all, there are various aspects of the creation of it, to marketing, and more. However, with the right strategy, you can get your app into the hands of customers and start enjoying profits from your work sooner. Here is how to get started:

Host It in the Cloud

When starting an app, you could go the old fashioned way and offer it on desktop devices. However, you might be missing out. Hosting an app online means you can provide it to people anywhere, as long as they have an internet connection. This expands your market opportunities. It also lets you market your app based on not needing to download any software on their phone or computer.

Maintain Control

When you host your app in the cloud and use the SaaS model, you have a lot more control over it. You can decide which functions specific customers have access to. This means you can charge more for premium features. By doing a subscription model, they pay each month to log in and use it. This is true for VoIP phone apps, to marketing apps, and more. If someone doesn’t pay, they just don’t have access to it. This means your profits can be higher than merely selling it once outright.

Get Data About Customers

If you want to take your application to the next level, start collecting information on your users. See how they flow through your software. See which buttons are confusing, which functions are useless, and what kind of actions they are trying to take. Then you can customize your app to meet your market’s needs better. Many businesses are finding success in offering hosted apps. Some though, overuse them or don’t use them in the most functional matters. You can always implement rate limits to protect your customers from unintended uses, therefore from an increase in cost for them, and avoid having frustrated customers.

Don’t miss an opportunity–use your app to track behavior and report back valuable analytics on user behavior. This information can be used to improve your sales and marketing funnel by focusing on what you know about your users to target their demographic, location, and even income levels, so you aren’t wasting ad money.

Starting a SaaS app is one of the most profitable things you can do in today’s digital world. People everywhere are using software right from their phone and computer like they never have before. But you need to avoid common pitfalls to avoid missing opportunities. So use the advice above and get your app sold, used, and leveraged for your business goals now and into the future.

References:

What is Saas?

Designing first run experiences to delight users

What is a Rate Limit?

 

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