Once you’ve achieved some success with your small business, you will probably start thinking about how to grow that business to reach an even wider audience. Helping your business to continue to grow and develop is an important and exciting opportunity for any entrepreneur.

    Discover What Customers Want

    The key to growing your business is to understand what your customers want and need. Getting and listening to customer feedback can help you to take your business in the right direction and make positive changes for your growth.

    The more you understand your customers the better you can help your business to meet their needs. Work to collect customer feedback regularly so you can keep an eye on their wants and needs. When you have the information you need, come up with a plan for how you can best meet those needs and get started on your first steps.

    Build Your Network

    Building a network can be a great way to expand your business and learn from other entrepreneurs. Partnering with other entrepreneurs can help you share certain costs associated with business. Be strategic when building your network, try to focus on other businesses that you are interested in and that you think you can offer something to. You can network in person at events, or online, and using a combination of the two can help you to create a strong network with a variety of different businesses and mentors.

    Become Active in Your Community

    By becoming an active member of your community as part of your business, you can bring attention to your company and grow your customer base. Depending on the kind of business you are running and the resources you have available, there are many different options for how you can become a more active part of your community. Running classes, sponsoring events, or hosting field trips are all great ways to invite the community in and show your support of the community. When your business is invested in the community, your community will be more invested in your company which will help it to grow and prosper.

    Once you’ve started your small business, you’ve already made great progress on your success as an entrepreneur. Expanding your business to reach a larger audience and work towards becoming a household name can be a difficult process, but with determination, you can make it happen.

    Read this next: How To Successfully Run Your Business Inside and Out