Why Real Estate Agents Need Professional Marketing to Succeed in Today’s Market
While real estate agents have always relied on their charm and expertise to obtain clients and close deals, technology has changed the way that people shop for homes. Buyers tend to start their shopping journeys online, and agents need to know how to meet buyers where they are. A professional marketing team may make it easier to accomplish that goal. Here are a few reasons to consider hiring professional help with your real estate marketing.
You Don’t Know What You’re Doing
In order to become a certified real estate agent, you may want to take a certification course. While these certification courses cover everything you need from the real estate side, they may not have a lot to say about the marketing angle of your business. Today, real estate agents need to know how to use social media, create mailing lists, and take advantage of augmented reality (AR) technology. Generally speaking, buyers will want to see a house online before they decide to see it in the real world. Therefore, it is critical that you have a team that knows how to pique a buyer’s curiosity and get them to make an offer on a home.
You Have Steep Competition
It is possible that you could take pictures of a home and put them online. You could also take videos on your phone and post them to your real estate website or social media page. However, you may not appreciate the time and effort that others are putting into the content that they provide for potential clients. A professional crew will understand how to showcase a home in a way that helps it to come alive for a buyer using video. You can skip the trial and error when you hire a professional marketing team.
You Want to Improve Your Success Rate
You should consider the money spent on professional marketing services as an investment instead of a cost. This is because it can improve your odds of securing clients and getting a commission check. Furthermore, doing a good job for your next client could lead to referrals or a positive review for your brand. Over a long enough period of time, this will reduce your client acquisition costs and improve your profit margins.
As a real estate agent, it is in your best interest to showcase yourself as a progressive person who understands what clients want. Working with a professional marketing company can help to create a good first impression with those who may want to pay for your services. Ultimately, it maximizes your chances of obtaining a positive return on the marketing dollars you spend.
If you’re planning on starting your own real estate business, check out this other article with more tips on starting your own real estate business in 2019!