Starting a real estate company can be an excellent career move, but it is important to keep in mind that it is a very competitive industry. In the United States, there are over two million licensed real estate agents. The vast majority of them are realtors. Despite these numbers, do not be intimidated. If you decide to start a real estate business, the primary focus should be good planning. A business that starts on a good foundation has a greater chance of success.

If you are in this for instant success, then you are in the wrong industry. To have long-term success in this industry requires patience. Let’s take a look at some things you will need to know to get your business off the ground.

Have an Updated License

Whether you are new to real estate or looking to refresh your knowledge, it’s important to have an adequate understanding of the field before navigating the real estate industry. A good place to start is with a real estate license. These programs work to teach you the ins and outs of operating a real estate business. It also gives you greater opportunities for mentorship and facilitates networking with other agents. This knowledge and access gives you a distinct advantage when starting a real estate business.

If you do not yet have a license, then keep in mind that requirements vary by state. Lead Agent explains that each state has its own special requirements, minimum hours, and qualifications to be certified. Look at what is required to get a real estate license in the state you plan to open your business.

Locate Financing

Hard money lenders are popular among real estate investors because the financing comes from a private individual or group bypassing the strict qualification requirements of a bank. According to Do Hard Money, for first-time investors with no credit history, a hard money loan will run you between 8%-15%. Microloans are usually tailored for startups or newer businesses.

These loans are usually smaller than traditional bank financing. because these loans are smaller, they are typically easier to qualify for. Small Business Association(SBA) loans guarantee the repayment of loans made by traditional banks. The guarantee makes banks more willing to approve the loans. the borrowing limit is usually up to $2,000,000.

Market Research

According to Bplans, is important to do extensive market research to find out if your business plan will be successful and which market you should target. Good research will also let you know how to best position your business in the market. You should do your market research early to save time and money.


Branding is critical to establish credibility with your target customers and to your business appear bigger than it actually is, according to Fortune Builders. The key to branding is creating a certain perception about your business that will inspire trust and attract customers. A great real estate brand will have a good logo design, press releases, an ad campaign, and other proven marketing strategies. You should strive to be unique and set your business apart from the competition. You should also interact with your potential clients at a personal level.

Starting up a real estate business takes plenty of hard work and patience. If you follow the tips above, your real estate business should have an excellent chance at success.

If you’re thinking of investing in commercial real estate, you’re going to want to make sure you’re adequately prepared. Check out this article on things you should know before investing in commercial real estate!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>