Author: Admin
One of the most common challenges that most companies face is marketing effectively to their customers and staying at the forefront of their minds. The right steps and strategies need to be utilized to market and grow your business well. Here are a few essential marketing strategies to use when you need to make an impact. Direct-Mail Marketing Although many companies mistakenly write off direct-mail marketing campaigns because they think that they are things of the past, the method still proves to be useful today. More people are learning how to hide spam and junk email in their inboxes online,…
A local chamber of commerce is one of the best business hubs for new entrepreneurs as well as established business owners at any level. Here are four services every chamber of commerce should offer to their members to keep them engaged and also to keep the membership growing and thriving. Community and Business Events A chamber of commerce should display their events on an online calendar. This keeps its members aware of the best networking opportunities coming up for them and allows them to make time to attend chamber events. A community and business event calendar that is published online…
Does tipping employees really help a business? Here are three reasons why the answer is definitely a YES! Many Industries Depend on Tips Tipping is good for business because it supports people more than you may realize, there are even specific rates to tip movers. The United States is one of the few countries that rely on tips to help supplement employee wages. It is so prevalent nowadays, that it is quite offensive to leave a small tip, or no tip when at a restaurant or receiving other services. Other countries such as Italy, England, and Japan actually deem tipping…
As an emerging commercial force, the nutraceutical manufacturing industry is a dynamic force with a unique set of challenges and opportunities. Below are a few little-known facts that set the industry apart from others. Nutraceuticals Are Not Regulated in the Same Way as Traditional Medicines The Food and Drug Administration (FDA) is the American government body responsible for monitoring drug sales in the US. Whereas pharmaceutical drugs go through an extensive process of clinical trials and peer-reviewed study prior to being approved for use, nutraceutical companies do not face the same hurdles from the FDA. However, they are still required…
For a business to succeed in a competitive market, it must have a high level of productivity. You want your employees to get things done. Completing projects on time improves the morale of your workforce and the reputation of your business. Here are some tips for improving productivity in your workplace. Look to Eliminate Inefficiencies Even the smoothest operations have room for improvement. Productivity increases along with efficiency. One way to analyze efficiency is to perform a quarterly gemba walk. The gemba walk is a Japanese business practice where the leader walks through the workspace and observes the work process…
When it comes to marketing these days, you must go that extra mile more than ever before. Online marketing and even traditional marketing are great tools when used strategically. However, mobile marketing is now becoming crucial for marketing purposes. Why Apps? With our busy society, most people are always on the go. They go to work and school, they run errands, and they tend to other obligations. So, they’re browsing on mobile devices just as much or possibly even more than on their laptops or desktops. Statistics show that 77 percent of adults in the U.S. own a smartphone and…
While digital marketing is popular, it’s not the only form of marketing to employ. You don’t want to forget about physical marketing strategies. Just because you assume a marketing practice is dated doesn’t mean that it isn’t still relevant today. Free Samples The idea of giving out free samples can be scary because you’re spending money to give your products away when you should be selling them. However, free samples can provide the conversion that you need to succeed. Whether it’s a tasting in the store or at a special event or you’re giving away a small sample by mail…
It’s no secret that most industries have benefited from technology. Recent advances have obviously changed the business landscape forever. Software technology has allowed businesses to operate more efficiently and speed up many processes. In addition, it has helped entire sectors to become leaner. This article will discuss a few industries that have changed the most from advancements in software technology. Healthcare For a variety of reasons, software innovation is imperative in the healthcare industry. The government mandates that this industry comply with certain information security standards to protect patients’ data. Beyond that, advancements in software technology typically result in happier…
Businesses that manufacture their products in-house can only rely on themselves to ensure constant product availability and satisfaction of customer demand. Manufacturing efficiency increases productivity and profits. However, many businesses with in-house manufacturing aren’t efficient enough to generate the type of revenue that justifies relying on in-house manufacturing instead of outsourcing the process to a third party. Here are some tips that can help your business run more smoothly by eliminating errors, cutting down on outages and downtime and increasing efficiency to generate additional revenue. Use All Raw Materials and Inputs Efficiently Wasting raw materials and inputs in the manufacturing…
One of the most important things businesses can do is to be proactive in protecting themselves against the threat of cyber-attacks. From hackers trying to steal the sensitive data of your employees or clients to viruses and malware that could cripple your entire network, your procedures must be set in case the unthinkable happens. While there are no measures you can put in place to protect you against everything, you should implement as many security measures as you can. With numerous security safeguards in place, hackers may leave to seek out an easier target. Here are three tips you can…