When you think about advertising your business, you might think about doing so online, on local billboards, newsletters and elsewhere. However, you might not have really thought about doing much advertising inside your own business. Luckily, there are ways that you can take full advantage of the advertising opportunities that are available to you, including advertising in your lobby. These are a few tips and tricks that can help you do so.
Show Off What Your Company Has Achieved
First of all, your office provides you with a great opportunity to show off what your company has achieved. This can show others why your business is better than your competition. If you have won awards for keeping up with OSHA’s safety standards or awards from your local chamber of commerce, for example, putting these signs in nice frames and hanging them up in your lobby can be a smart choice.
Put Out Brochures or Flyers
Do you have brochures or flyers that you use to advertise your business? If so, you might have thought about spreading them elsewhere and not within your lobby. However, putting them out in your lobby is always a good idea. Then, it’s easy for people to find out what your business has to offer. Plus, they might grab a few brochures or flyers to take home or to pass out to their friends, which can help you reach an even bigger audience.
Make Sure Business Cards are Easily Accessible
If a person wants to follow up with your business, they will want to make sure they have all your company’s contact information. Putting out your business cards so they are easy to see and grab is a good way to make sharing contact information easy.
Hanging up advertising signs inside your lobby is a good way to make sure these signs are noticed. You can use them to advertise products or services that you offer, or special deals that are available, depending on the industry that you’re in.
As you can see, there are a few different changes you can make that can help you take advantage of your lobby as an advertising opportunity. This can help you draw even more leads, and can allow you to promote your products and services to your audience. In time, you might find that taking these steps is a good way to grow your business.