Seventh Generation is moving to Unilever

Seventh Generation is a private American company headquartered in Burlington, Vt. The company was initially a mail-order catalog, but its line of cleaning, paper, and personal care products designed has been available in supermarkets and big box stores for a while now. Unilever has recently announced their plan to acquire Seventh Generation.

The company is all about creating plant-based, natural, and biodegradable solutions that not only protect the health of homes, families, and the environment, but that work as well. Their mission is to leave the world a better place than how they found it.

The name “Seventh Generation” is derived from an old Iroquois law that demands prudence and responsibility from today’s generation: Basically, we must consider what the impact of everything we do will have on the next seven generations. Living that principle, Seventh Generation manufactures products that won’t hurt the environment we leave behind to our children.

Since it was founded in 1988 by Jeffrey Hollender and Alan Newman, Seventh Generation has placed an emphasis on conservation and sustainability, formulating plant-based consumer goods and using recycled and post-consumer materials to package those goods.

While popular, name-brand cleaning products contain synthetic, and often dangerous toxic chemicals, Seventh Generation uses biodegradable formulas in its cleaning products. Their hand soaps, detergents, and other formulas are derived from plants, hypoallergenic, and contain food-grade preservatives. They do not contain phosphates, chlorine, triclosan, phosphates, synthetic fragrances or dyes.

Seventh Generation products are reasonably priced for how high quality they are, but they do cost more than the cheap, bargain brands.

Seventh Generation is also a certified B Corporation. This certification means that the company is a plus for its employees, the community, and the environment. According to the company’s website, Seventh Generation fully believes its products are safe “the air, surfaces, fabrics, pets and people within your home–and for the community and environment outside of it.”

Although Seventh Generation is a private company, industry reports indicate that it has experienced tremendous financial success over the last few decades. Now more than ever, consumers want natural solutions for various household chores, and they want to do what’s best for the environment. As a result, Seventh Generation is positioned perfectly in today’s marketplace.

While you can find most Seventh Generation products at the store, their website is worth checking out thanks to a wealth of additional helpful information. Are you looking for simple steps to improve the air quality in your home or office? Want to learn how to create natural fall scents? You’ll find these and other tips on green living on the company’s website.

The website also features a handy ingredient glossary to help consumers better understand what goes into Seventh Generation’s formulas. Most companies don’t want you know what their ingredients are or what they do; however, Seventh Generation believes consumers have a right to know what exactly goes into the products they use—especially in the home.

“We’ve championed ingredient disclosure for a long time,” the company says, “and we disclose our ingredients at the product level, down to the ingredients in our fragrances.”

Seventh Generation values transparency and environmental wellness, and encourages other company’s to do the same. Not too long ago, they created the hashtag #ComeClean to promote the Cleaning Product Right to Know Act (H.R. 5205). It’s a clarion call to all cleaning product manufacturers, requiring them to fully disclose everything in their formulas. As Seventh Generation puts it, the goal is to “air the cleaning industry’s dirty laundry.”

Seventh Generation has received several awards over the years. In 2004, it was voted the seventh most responsible brand in America. In 2008, it won thee Microsoft Excellence in Environmental Sustainability Award. And in 2009, ComputerWorld named its information technology department a “Top Green-IT Organization.”

For more information about Seventh Generation and its products, visit

Seventh Generation competes with companies like The Honest Company, Burt’s Bees and Melaleuca.

Burt’s Bees